Oct212026
Travel & TourismVisitor guide
ITB Asia
21–23 Oct 2026
Sands Expo & Convention Centre · Singapore, Singapore
23 days to goPaid trade pass admissionReviewed access details
About this event
A B2B travel trade show bringing destinations, travel companies, technology providers and buyers together alongside MICE Show Asia and Travel Tech Asia.
Event dates21–23 Oct 2026
Opening hours21–23 Oct; confirm daily access times with the organiser (Singapore time)
VenueSands Expo & Convention Centre
OrganiserMesse Berlin Asia Pacific
Visitor details checkedSource notes +
B2B Convention uses organiser and official visitor sources where available. Prices, admission, halls and opening hours can change; always confirm before travel or spending.
Check the official event website ↗Who you could meet
Current editionMajor exhibitors & participating organisations
ITB Asia expects more than 1,000 exhibitors in 2026. This selected snapshot spans destinations, airlines, hotels and travel technology providers confirmed by the organiser.
Selected highlights, not the full list · checked 24 July 2026View official exhibitor information ↗
Tickets, access and opening hours
Know what your badge covers before you arrange flights, meetings or accommodation.
Admission type
Paid trade pass
Who can enter
Trade visitor registration is open. The organiser lists S$190 early-bird and S$240 listed pricing for a three-day pass, plus 9% GST; check which rate applies at checkout.
Event dates
21–23 Oct 2026
Important condition
The three-day pass includes ITB Asia, MICE Show Asia and Travel Tech Asia. Hosted-buyer participation uses a separate application route.
Check official tickets or registration ↗Official visitor information reviewed 27 September 2026
Getting to Sands Expo & Convention Centre
Venue address
Sands Expo & Convention Centre
10 Bayfront Avenue, Singapore 018956
- Nearest public transport
- Bayfront MRT (CE1/DT16). Exit E connects directly to Sands Expo; Exits C and D are about a three-minute walk.
- From the airport
- Allow about 20 minutes by taxi from Changi Airport in light traffic, or use the MRT with transfers.
The centre spans Basement 2, Level 1 and Level 4. Confirm your hall, level and registration entrance—not only “MBS”.
Marina Bay is easiest. City Hall, Bugis and Downtown Line hotels can offer better value with a direct or short MRT ride.
Bayfront MRT and the convention centre have step-free routes. Ask the organiser about mobility, hearing or other event-specific support.
Coming from overseas?
These are the details that can make or break an event trip: immigration, the real door-to-door venue route, badge rules, weather, payment and where to stay.
GMT+8 time zoneSGD currencyEnglish widely usedType G power plug30°C+ common daytime heat
Entry documents
Check whether you need a visa, carry a passport with at least six months' validity and submit the free SG Arrival Card within three days before arrival.
Singapore entry requirements ↗From Changi Airport
A taxi to the city usually takes about 30 minutes and costs around S$25–45 before applicable surcharges. Follow the event's own transport advice for remote venues.
Airport transport guide ↗Public transport
MRT and buses accept contactless bank cards and mobile wallets. Tap the same card or device in and out; foreign-issued cards can incur an administrative fee.
Plan a public-transport journey ↗Weather and clothing
Singapore is hot and humid, often above 30°C, with sudden heavy rain. Pack breathable clothing, an umbrella and a light layer for strongly air-conditioned halls.
Official trip information ↗Where to stay
Marina Bay is easiest. City Hall, Bugis and Downtown Line hotels can offer better value with a direct or short MRT ride.
Everyday essentials
Singapore uses GMT+8, English is widely used, the currency is SGD, power sockets are Type G at 220–240V, and tap water is safe to drink.
Visitor essentials ↗Do this before paying for flights
Six checks for a lower-risk event trip
A listed date is not enough. Complete the event and travel checks that affect whether you can enter, arrive on time and use the day well.
Registration approved and the correct ITB Asia pass saved offlinePassport, visa or arrival form checked against official immigration guidanceRoute to Sands Expo & Convention Centre, exact hall and entrance confirmedProgramme, meetings and any separately booked sessions added to your calendarHotel cancellation terms and daily transport route checkedTravel insurance, data roaming or eSIM, chargers and a Type G adaptor for Singapore
Turn a visit into useful meetings and decisions
Build your day around the people, companies and sessions that matter. Leave enough time for registration, moving between halls and follow-up notes.
Secure the right access
Register under the correct visitor category, confirm what the badge includes and save the QR code offline.
Build a short target list
Choose priority exhibitors, speakers, products and meetings from the official programme instead of trying to cover every aisle.
Plan the physical route
Check the venue level, hall, entrance and session-room locations. Add realistic walking and meal breaks.
Capture every next step
For each useful conversation, record the problem, contact, promised action, owner and follow-up date.
Use the next 48 hours
Send relevant follow-ups while the context is fresh and decide which conversations deserve a meeting or proposal.
Official social updates
in Open LinkedIn updates ↗Follow updates for ITB Asia
See announcements, programme news and community updates published by the event or its organiser on LinkedIn. Registration details should still be confirmed on the official website.
LinkedIn content is controlled by its author. A deleted, restricted or non-public post may stop displaying here.
Who is this event relevant to?
Travel buyers, tourism boards, hospitality brands, destination organisations and technology providers. Relevance depends on the official programme, participating companies and your own learning, sourcing or business-development objectives.
Listed visitor audience
✓ Travel buyers✓ tourism boards✓ hospitality brands✓ destination organisations✓ technology providers
Potential reasons to participate
Brands serving the travel & tourism sector
Companies seeking buyers, distributors or partners in Singapore
Teams launching products, demonstrating technology or building market visibility
Regional suppliers and service providers planning face-to-face business development
Make an informed decision
Review official information ↗Verify the programme before spending.
Check the agenda, speakers, exhibitors, admission terms and networking format. B2B Convention does not assume every listed event suits every visitor.
ITB Asia FAQs
Is ITB Asia 2026 free to attend?
Paid trade pass. Trade visitor registration is open. The organiser lists S$190 early-bird and S$240 listed pricing for a three-day pass, plus 9% GST; check which rate applies at checkout. The three-day pass includes ITB Asia, MICE Show Asia and Travel Tech Asia. Hosted-buyer participation uses a separate application route.
When is ITB Asia 2026?
The listed dates are 21–23 OCT 2026. 21–23 Oct; confirm daily access times with the organiser (Singapore time). Reconfirm the latest schedule with the official event website before booking travel.
Where is ITB Asia held and how do I get there?
ITB Asia is listed at Sands Expo & Convention Centre. Bayfront MRT (CE1/DT16). Exit E connects directly to Sands Expo; Exits C and D are about a three-minute walk. The centre spans Basement 2, Level 1 and Level 4. Confirm your hall, level and registration entrance—not only “MBS”.
What should overseas visitors prepare for ITB Asia?
Check visa eligibility, passport validity and the SG Arrival Card requirement. Save your badge confirmation offline, confirm the hall and entrance, and choose a hotel with a simple MRT route.
Who should visit ITB Asia?
The listed audience includes travel buyers, tourism boards, hospitality brands, destination organisations and technology providers. Check the official programme, participating companies and admission rules before registering.
Can I save this event to my calendar?
Yes. Use the Add to calendar link on this page to download the event dates to your calendar.
Exhibiting or organising?Supplier support and listing management
Need support for participating in this event?
This optional section is for companies exhibiting, sponsoring or activating at the event. Ordinary visitors can ignore it.
Spatial design & build
Exhibition stands, branded environments, registration areas and temporary event structures.
AV, LED & interaction
Screens, sound, lighting, presentations, product demonstrations and interactive experiences.
Furniture & hospitality
Meeting furniture, counters, lounges, catering support and visitor hospitality areas.
Graphics & printing
Large-format graphics, signage, brochures, wayfinding and last-mile print installation.
Freight & on-site logistics
International freight, customs coordination, venue delivery, storage, handling and dismantling.
Event production support
Project management, staffing, schedules, permits, show-day support and multi-supplier coordination.
Local suppliers for Singapore
View directory →For exhibitors, sponsors and organisers needing local delivery support. Confirm availability, relevant experience, pricing and venue capability before appointment.
✓ Official site reviewedZeno Exhibition
Exhibition booth design & build · Singapore
Custom stands3D design
Research supplier →
✓ Official site reviewedPico
Brand activation & experiential · Singapore
Experience designBrand activation
Research supplier →
✓ Official site reviewedKingsmen
Experiential design & build · Singapore
ExhibitionsEvents
Research supplier →Dezign Format
Experiential design & build · Singapore
Stand buildingImmersive experiences
Research supplier →APT Showfreight
Exhibition freight & logistics · Singapore
MICE logisticsFreight forwarding
Research supplier →
✓ Official site reviewedQube Integrated Malaysia
Event & exhibition solutions · Malaysia
Pavilion designExhibition management
Research supplier →Only if you need project support
Compare suitable event suppliers.
Upload an existing brief or describe your requirements. This is separate from event admission and does not affect the listing.
Own and improve this event page.
If you represent ITB Asia, claim the listing to correct official information and add registration links, opening hours, programme material, speakers, exhibitors, transport instructions, LinkedIn updates and visitor information.
Basic claiming is free
Claim or update this event →Give visitors better official information.
Promotional packages are optional and clearly labelled. B2B Convention verifies organiser authority before changing the page.
Keep your next visit on track.
Save the dates for ITB Asia and choose the updates you want to follow.